CATEGORY: #PropagandaTactics
The next tier down in the hashtag stack, when using the Propaganda Watchdog protocol to forensically identify potential coercion, is to examine which‘Propaganda Tactics’, as identified by the Institute of Propaganda Analysis (IPA) may be present such as:
1.#Transfer
“Carries the respect and authority of something respected to something else to make the latter accepted. Also works with something that is disrespected to make the latter rejected.”
IPA
Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images.
https://en.wikipedia.org/wiki/Transfer_%28propaganda%29
2.#Testimonial
“Consists in having some respected or hated person say that a given idea or program or product is good or bad.”
IPA
He doesn’t make H&M clothing look good, he makes it look great.
― Marc Forster
(on David Beckham’s association with H&M )
Testimonial propaganda is a type of propaganda that is used when someone famous says something good about a certain issue, product, etc. The viewer will say, Ooh, if they like it, then why won’t I? It is basically basing their decisions off of someone famous.
Testimonial Propaganda:
Testimonials are quotations, in or out of context, especially cited to support or reject a given policy, action, program, or personality. The reputation or the role (expert, respected public figure, etc.) of the individual giving the statement is exploited. The testimonial places the official sanction of a respected person or authority on a propaganda message. This is done in an effort to cause the target audience to identify itself with the authority or to accept the authority’s opinions and beliefs as its own.
https://www.answers.com/Q/What_is_testimonial_propaganda
3.#GlitteringGenerality
“Associating something with a ‘virtue word’ and creating acceptance and approval without examination of the evidence.”
IPA
4.#PlainFolks
“The method by which a speaker attempts to convince the audience that he or she and his or her ideas are good because they are ‘of the people,’ the ‘plain folks'”
IPA
5.#NameCalling
“Giving an idea a bad label and therefore rejecting and condemning it without examining the evidence.”
IPA
6.#CardStacking
“Involves the selection and use of facts or falsehoods, illustrations or distractions, and logical or illogical statements to give the best or the worst possible case for an idea, program, person, or product.”
IPA
7.#Bandwagon
“Has as its theme ‘everybody – at least all of us – is doing it!’ and thereby tries to convince the members of a group that their peers are accepting the program and that we should all jump on the bandwagon rather than be left out.”
IPA
