Propaganda Hashtag Deconstruction: Stack 4- #Stories

CATEGORY: #STORIES

Archetypes

This page is still under construction – please use search engines and recommended books to understand the Archetypes referred to in any decodes until this section is completed.

As the ‘Shadow Archetypes’ are original research by the Propaganda Watchdog Team, we welcome serious discussion and debate in order to finalise this Category Stack pertaining to #Stories by way of opening-up the Comments Section below.

Thank you.

The next tier down in the hashtag stack, required for the successful forensic analysis of communications, and thus propaganda, indoctrination and coercion, is the way ‘Archetypal Theory’ manifests, and that is through the #Story.

While the weapons of influence rely on subconscious innate hardwired biological factors left over from our primeval heritage, often since the dawn of man, for coercion, the archetypes while also subconscious and equally ancient operate by exploiting loopholes in consciousness that regulate our need for stories, for culture, for meaning:

“We all love stories, and we need them. From fables to novels, from musicals to advertising, we instinctively crave stories which can provide the human context for forces that are often vast, ancient, and abstract. Stories are the best teachers.”

Alex Kroll, Former Creative Director, CEO, and Chairman of Young & Rubicam via Margaret Mark and Carol S. Pearson, ‘The Hero and the Outlaw’

This coercion is affected by tapping into the collective unconscious of the history of humankind, in order to appeal to universal human needs for adventure, for discovery, for love, for creativity, for exploration, for power, for affirmation, for belonging, and to nurture and for enjoyment by ‘short-circuiting:

“the most ancient grooves in our mental architecture, which Carl Jung described as ‘‘archetypes,’’ [which are] employed to bring meaning and profit…to a brand or a corporation.

Alex Kroll, Former Creative Director, CEO, and Chairman of Young & Rubicam via Margaret Mark and Carol S. Pearson, ‘The Hero and the Outlaw’

…insomuch often diverting our most fundamental primary needs away from our best interest of being (increasing community value) and instead into buying (increasing shareholder value) thus looting the psychic commons for corporate profit to enable ‘brand integrity’ through totalitarian censorship.

“Forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time as individual products of unconscious origin.”

C. G. Jung, ‘Psychology and Religion’

This has meant that in effect our very thoughts and innermost hopes and aspirations are now directly related to shareholder dividends in respect of the corporations who maintain ‘ownership’ over a particular archetype.

This pits autonomous expression against advertising and PR and has meant the utter annihilation of autonomy in the arts and has been the primary factor in inspiration of this project.

The 12 Archetypes of Branding as identified by Margaret Mark and Carol S. Pearson in ‘The Hero and the Outlaw’ and used globally in the neoliberal globalist corporate and political information economy as a coercion tool.

Please note that number 13 is #OriginalResearch…as are those on the right, their twelve #NegativeShadow aspects (experimental-#OriginalResearch). #ArchetypeShadow Aspect #OriginalResearch and have been influenced by the study of many works, and my own sub-clinical research, the books are many, but include:

Recommended Reading & Resources

…in order to enable understanding of their use in the corporate sector in the globalist reputation laundering in the media, especially by the #CultureIndustry .

This is done in order to manipulate public perception, especially using the #ReversiveBlockade i.e. the exact opposite of the truth, which is very likely in contravention of the intentions of Margaret Mark and Carol S. Pearson’s book, ‘The Hero and the Outlaw’.

However, this is how it is commonly used in today’s sociopolitical and cultural climate, in order to deceive the masses by using the opposite archetype in branding:

“Emphatically insisting upon something which is the opposite of the truth, this blocks the average person’s mind from perceiving the truth. In accordance with the dictates of healthy common sense, he starts searching for meaning in the “golden mean” between the truth and its opposite, winding up with some satisfactory counterfeit.”

Dr Andrew M. Lobaczewski, ‘Political Ponerology’

…as is referred to in detail here, and is also in the spirit of Hitler’s #BigLie.

#Archetype#ShadowAspect
1. #Innocent #Corrupt
2.#Explorer#Recluse 
3.#Sage#Dummy 
4.#Hero#Coward 
5.#Outlaw#Informer 
6.#Magician#Quack 
7.#Ruler#Tyrant 
8.#Creator#Plagiarist 
9.#Caregiver#Vampire 
10.#Jester#GrandstanderBully 
11.#Lover#Abuser 
12.#Everyman#Snob 
13.#Ascetic
(#OriginalResearch)
#Glutton
(#OriginalResearch)
 

As you will learn from reading the recommended books, there are innumerable #Archetypes and this selection taken from ‘The Hero and the Outlaw’ is just a start.

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