CATEGORY: #NeurochemicalHormonal
The next tier down in the hashtag stack, required for the successful forensic analysis of communications, and thus propaganda, indoctrination and coercion, is the way ‘Neurochemical & Hormonal Functionality’ may be triggered in the brain by the methods detailed in the above and below categories.
Neurochemistry is a branch of neuroscience devoted to the study of neurochemicals- the study of their use in propaganda is in its infancy at best, however hopefully the Propaganda Watchdog will push these and their effects to the forefront of research.
All propaganda exploiting the aforementioned psychological tendencies, back-doors, exploits, loopholes in consciousness and emotional triggers, will invariably elicit one or more or a cocktail of the following neurochemicals/ hormones in the brain order to engineer the desired response in psychological coercion.
These neurochemicals/ hormones which mean that modern propaganda is literally a form of chemical warfare, are chiefly:
#Oxytocin
The key feelings governed by #Oxytocin are trust/love/community/ mistrust/hate and would appear that they can be elicited by the evocation of that which is beloved/trusted/nurtured or in its negative aspect in that which threatens that which is beloved/trusted/nurtured.
#Endorphin
The key psychological aspects associated with #Endorphin are resource recognition/memory/learning and euphoria.
#Dopamine
The key psychological aspects associated with #Dopamine are reward value/desire/motivation.
#Cortisol
The key psychological aspects associated with #Cortisol are stress/fear.
#Noradrenaline
The key psychological aspects associated with #Noradrenaline are stress/danger/Fight or Flight.
#Adrenaline
The key psychological aspects associated with #Adrenaline are Fight or Flight.
#Histamine
The key psychological aspects associated with #Histamine are Arousal/Appetite.